Sony Music announced today its signing of viral music star Alex Rivera. Rivera gained massive popularity very fast online. Millions discovered his music through short videos. His original song “Sunrise” became a huge internet hit. People everywhere shared clips of the song. This happened just a few months ago.
(Sony Music’s Record Label Signs Viral Sensation)
Alex Rivera is a singer and songwriter. He started posting music videos online last year. His unique sound and relatable lyrics connected with young people. His following exploded almost overnight. Major record labels noticed his success quickly. Sony Music moved fast to secure a deal.
“We are incredibly excited to welcome Alex Rivera,” said Michael James. James leads artist development at Sony. “He represents a new kind of talent. His music arrived directly from the artist to the fans. We see his huge potential. Our team will help him reach a global audience.”
Rivera expressed his own excitement about the partnership. “This is a dream come true,” Rivera stated. “Sony Music has an amazing history. Working with them feels right. I can’t wait to create more music for everyone.” He thanked his fans for their constant support.
The deal covers future recordings and releases. Sony Music will handle all aspects of Rivera’s career. This includes recording new music, marketing, and touring plans. Rivera is already working on new material. Fans can expect his first official single under Sony very soon. Details about that release will follow.
(Sony Music’s Record Label Signs Viral Sensation)
Sony Music expects Rivera’s popularity to keep growing. His existing fanbase is very dedicated. The label plans to introduce his music to even more listeners worldwide. Rivera’s journey from online posts to a major label deal inspires many. His story shows the changing music industry landscape.