Twitter Tests Interest-Based Ads for Users
(Twitter Tests Interest-Based Ads)
SAN FRANCISCO – Twitter announced a new test today. This test involves showing ads based on user interests. The platform wants to see if these ads work better for people. Right now, Twitter ads often use broad categories. This new approach aims for more relevance.
Twitter believes users want ads connected to their passions. People enjoy content about hobbies or favorite topics. Twitter wants ads to feel similar. This could make ads less annoying. It might also help users find useful products.
The test uses signals from user activity. Twitter looks at posts people see. Twitter looks at accounts people follow. Twitter looks at topics people engage with. This helps understand user interests. Twitter does not use private messages. Twitter does not use data from other websites.
Privacy remains important. Twitter says user data stays protected. Users control their ad preferences. People can see why they see an ad. People can adjust settings anytime.
This test is small. It runs for several weeks. Twitter will measure user reaction. Twitter will measure advertiser results. Feedback will shape future plans. Twitter hopes for positive responses. Better ads could improve the overall experience.
(Twitter Tests Interest-Based Ads)
Advertisers also see potential benefits. Interest-based ads might boost ad performance. Businesses could connect with interested customers. This could lead to higher returns. Twitter plans to share results with advertisers later.