Google has launched an update to its Campaign URL Builder tool. This update makes it easier for marketers to track how their AI-powered campaigns perform. The tool helps users add tracking codes to web links. These codes show where traffic comes from and how users interact with content. Now, the process includes clearer support for AI-driven marketing efforts.
(Google’s Campaign URL Builder Simplifies AI Performance Measurement.)
Marketers often use AI to create or target ads. But measuring success can be hard without the right tracking. The updated URL Builder simplifies this. It guides users step by step through adding tags like source, medium, and campaign name. These tags work with Google Analytics and other platforms. That way, performance data stays accurate and easy to read.
The new version also features a cleaner interface. Users see fewer distractions and more focus on essential fields. Google says this reduces errors and saves time. Small businesses and large teams alike can benefit. They no longer need deep technical knowledge to set up proper tracking.
This update arrives as more companies rely on AI for customer outreach. Tools that connect AI actions to real-world results are in high demand. Google’s move meets that need directly. It bridges the gap between smart automation and clear measurement.
(Google’s Campaign URL Builder Simplifies AI Performance Measurement.)
Anyone with a Google account can use the Campaign URL Builder for free. It is part of Google’s broader effort to make digital marketing more accessible. The tool works across devices and integrates smoothly with popular analytics services. Marketers can start using the improved version today through Google’s support site.